Nielsen reported on Tuesday that, for the first time, the NCAA women's final game attracted a larger audience than the men's. The highly anticipated matchup between the Iowa Hawkeyes and the remarkable player Caitlin Clark against the 11th-seeded South Carolina garnered over 18.9 million views on Sunday, as reported by ESPN and the audience measurement company.

Contrastingly, the men's game between UConn and Purdue on Monday saw 4 million fewer viewers, totaling 14.8 million, according to Nielsen.

This historic event marked the inaugural instance where the viewership for the women's final surpassed that of the men's, as confirmed by Nielsen.

In the women's final, the South Carolina Gamecocks secured an 87-75 victory over the Iowa Hawkeyes, dashing Iowa's hopes of clinching their first national title.

With this triumph, South Carolina achieved only the 10th perfect season in the annals of Division I women's basketball.

Meanwhile, in the men's final, defending champions UConn became the first team since 2007 to secure back-to-back national titles, triumphing over Purdue with a score of 75-60 on Monday.

UConn's victory marked their sixth national title overall, positioning the program alongside only three others with as many championships or more: UCLA (11), Kentucky (8), and North Carolina (6).

The women's final aired on ESPN and ABC, while the men's final was broadcasted across TBS, TNT, and TruTV.

Nielsen data revealed that both championship games experienced increased viewership compared to the previous year.

Nielsen reported a rise in viewership for the men's final, increasing by approximately 129,000 viewers from 14.694 million last year to 14.823 million this year.

Similarly, the viewership for the women's final experienced a significant surge, jumping from 9.915 million last year to 18.867 million this year, according to the company's data.