Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juszczyk, is the creative force behind the NFL's most sought-after sideline designs.
Her handcrafted creations have graced the sidelines of various teams, including the Kansas City Chiefs, the Detroit Lions, and the Green Bay Packers, worn by celebrities like Taylor Swift, Brittany Mahomes, Simone Biles, and Taylor Lautner.
In an interview with YEPPOST, Kristin Juszczyk discussed how her custom outfits are revolutionizing fashion at football's biggest events.
"I've always been drawn to wearing something unique," she explained. "When I couldn't find it in stores, I realized my only option was to create it myself."
Discover what inspired Kristin Juszczyk to craft her bespoke pieces over the past five seasons and how her career has soared with the support of a familiar face.
When did Taylor Swift wear her clothing?
Kristin Juszczyk expressed her desire to challenge herself this season with her fashion designs.
"I set a goal for myself to create something for myself every week, as well as something for someone else," she explained. "And I definitely exceeded my goal."
Her "Juszczyk Originals" made their way to the wives and girlfriends of other NFL stars, including Brittany Mahomes, wife of Patrick Mahomes, Olympic icon Simone Biles, and Olivia Culpo, fiancée of 49ers running back Christian McCaffrey.
After witnessing the designs, actor Taylor Lautner also expressed interest and proudly sported his custom Lions jacket during the playoffs.
Kristin Juszczyk credits Brittany Mahomes for her designs reaching Taylor Swift.
After creating a design for Brittany Mahomes, Juszczyk asked if she could pass an outfit along to Swift. Mahomes agreed, and just before Juszczyk was about to send it out, she received a message from Mahomes.
"Brittany texted me and she said, 'Hey, can you send me a video of Taylor’s jacket?' And I was like, 'Wait, is there a possibility the guys both wearing this?' And she said, 'Yeah, we’re wearing it,'" Juszczyk recounted. "It was just such a pinch-me moment. I mean, it just was incredible."
Swift and Mahomes donned their matching Kristin Juszczyk original puffer jackets during the Chiefs' matchup against the Miami Dolphins on Jan. 13.
"She’s single-handedly catapulted my career," Kristin Juszczyk said of Swift. "I’ve been at this for years. When I saw her walk out in that jacket, it just brought me to tears."
Juszczyk also acknowledges another person who she believes played a significant role in her success.
"I lost my mom when I was 18," she revealed. "But so much of this just feels divine. I feel like my mom has orchestrated this fate for me."
When did Kyle and Kristin Juszczyk get married?
The Juszczyks exchanged vows in 2019, and they've been each other's biggest supporters ever since.
"I've probably gone through like 30 of Kyle’s jerseys this year, definitely," Kristin said, referring to using her husband's uniform to fuel her creative endeavors.
After the Chiefs-Dolphins game, when speculation arose about who was behind Swift and Mahomes' matching outfits, it was Kyle who set the record straight.
"I don’t know the number," Kyle said of how many social media posts he replied to, dropping his wife's name. "But I was hard at work that night. I just so badly wanted her to get the recognition that she deserved."
Kristin revealed that Kyle will be one of the lucky ones sporting a Kristin Juszczyk original at the 2024 Super Bowl.
"We have some exciting people coming up too for the Super Bowl... we're still working on it, but I know I got Kyle," she shared. "I made him something really special. And I think everyone’s gonna absolutely love it."
Though she didn't bring a sewing machine to Las Vegas, Kristin did bring a kit for herself, ensuring she's ready for any last-minute adjustments.
Can you buy Kristin Juszczyk’s jackets?
Juszczyk was recently granted a license to use the NFL’s official logo on her designs, and fans will finally be able to purchase a Kristin Juszczyk original in time for the Super Bowl.
She announced that she has crafted Super Bowl puffer vests, which are NFL team neutral, and they will be available for auction starting at 12 p.m. ET on Feb. 8.
"I’m gonna donate all proceeds to the National Breast Cancer Foundation," she shared. "I just feel like this is my mom. I just need to give back in some way."