Elon Musk, who holds the reigns of Twitter, declared in a tweet that he intended to alter the label of the social networking site to X.
Proulx, head of research at Forrester, indicated that the move could seriously damage the close relationship between Twitter and its initial, devoted group of users.
One argument is that he would be removing an iconic label, while he is also suggesting Twitter will embark on a new journey with a vastly different group of users.
Linda Yaccarino, the company's chief executive, declared on the platform that the rebrand was an exhilarating new chance.
Individuals are creating memes in response to his tweet, as a way to convey how they feel.